We’ve modernized philanthropy and made it accessible to all, so more people can benefit from tax-deductible contributions that are necessary in the fight to save our planet. Philanthropy fills the gaps left behind from neglect by private markets and government funding. It catalyzes innovation and helps de-risk further investment. Environmental philanthropy plays an important (yet overlooked) role in solving our planetary crises. Right now, only 3% of U.S. philanthropy is going to the environment. We aim to change that with our focus on building beautiful, easy-to-use philanthropic fintech products for the good of our planet and all living things.

Climate, nature, the environment – these are the fundamentals to life on Earth. Everything we do, buy, make, and love has its roots in nature. We want this simple truth to be in the forefront of the collective consciousness so that we can restore humanity’s relationship with our natural world. Gen E is your environmental lens to life on Earth. The elements are part of our everyday, and they provide us with all the wonderful things we love in this life. We’re your reminder of that.

We exist to make a positive impact in the most efficient, effective way. The work that needs to be done needs attention and funding, and that is exactly what we address at Gen E. We are driven by the science and the facts, and we trust our vision and insight to operate our way, the right way. We see through the schemes and greenwashing, we don’t waste time or resources on short-sighted, impulsive, distractive, or unnecessary mediums, practices, or things. We are intentional about everything we do and everything we don’t do.

If it wasn’t already clear, we love this place. Earth is our home, and right now, a century of unchecked human activity and pillage is threatening it. If we don’t restore balance to Earth’s natural systems and we continue polluting, depleting, extracting, trashing, and extincting, nothing else will really matter, will it? The impact on Earth and the environment should be first in all human decision-making, especially the governmental and business kind. There’s always a better way to do things, including not doing some things. This is a pivotal moment in time to use our signature intelligent human brains and find the environmentally-friendly ways to do everything. We can absolutely do this, it’s only a matter of will. So LFG!

We know you love this place, too. We know the topic of climate change is daunting and overwhelming. We know it can feel too big for any individual to take on. But solving any problem big or small starts with an individual. And then it grows and can become as impactful as a product we use every day or a cure to a disease. Every idea has started at the individual level and has grown from there. We all have a role to play in keeping our shared home clean and healthy. You have a role to play. Let us help you. We’ve built Gen E for you, as the simplest way to be part of the solution now, by supporting what you care about most, with minimal effort. You got this, we got this.

There’s plenty about our world to celebrate – that’s what makes it worth protecting. Nature is beautiful. People are part of nature. Micro-philanthropy is a form of daily gratitude for all of it.