There’s no place like Earth

There’s no time like now

purchase transactions that round up the change for the planet

We Give, We Live

The simple way to help our planet

Whether you’re enjoying a morning cup of coffee or a day at the beach, it’s all made possible by a healthy Earth. Pause to let that sink in. Most of us want to help keep this party going, so we’ve built the easiest, most efficient way to do it. The Gen E app automatically rounds up your purchases, and gives the spare change to planet-protecting orgs of your choice. It’s something positive you can do right now, and it won’t break the bank or your lifestyle.

See how it works

We Give, We Live

Where climate meets culture

We’re serious about making a positive impact on the planet. We’re also serious about living full lives while we’re here. Gen E keeps you updated on all things environment, pop culture, and lifestyle from our discerning modern environmentalist perspective.

Newsletter

Journal

Vetted nonprofits

Our vetting process

Sometimes the research is the hardest part. That’s why we’ve done the work for you to curate a list of trusted environmental nonprofits you can choose to support. We use a vetting methodology based on scientific studies, industry-leading charity evaluators, and financial records to make sure we partner with orgs doing the most impactful, innovative, and scalable work.

Nonprofit partners and counting…

Our vetting process

EDF

Climate Reality Project

Women's Earth and Climate Action Network International

Surfrider Foundation

Mad Agriculture

The Ocean Cleanup

Northeast Wilderness Trust

One Tree Planted

5 Gyres

NRDC

Stand.earth

One Earth Conservation

Coalition for Rainforest Nations

Greenwave

Coral Reef Alliance

Billion Oyster Project

CLIMA Fund

Honnold Foundation

Indigenous Environmental Network

Broadway Green Alliance

Eden: People+Planet

National Forest Foundation

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

EDF

Climate Reality Project

Women's Earth and Climate Action Network International

Surfrider Foundation

Mad Agriculture

The Ocean Cleanup

Northeast Wilderness Trust

One Tree Planted

5 Gyres

NRDC

Stand.earth

One Earth Conservation

Coalition for Rainforest Nations

Greenwave

Coral Reef Alliance

Billion Oyster Project

CLIMA Fund

Honnold Foundation

Indigenous Environmental Network

Broadway Green Alliance

Eden: People+Planet

National Forest Foundation

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Impact Areas

Give in your element

Not sure where to start with micro-philanthropy? Take a deep breath and think about what you love most about life on Earth. We’ve made it simple to see how the planet supports your passions. Just pick an element and start giving back.

Not to brag, but…

Your weekly dose of the latest environmental and pop climate-culture news, served a little spicy. 🔥

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Check out past issues

The Climate Roundup

Where climate meets culture

Read Journal Articles

Culture | Jul 05 2024

Is It Time For The Edmonton Oilers To Change Their Name?

Crosswords | Mar 31 2025

The Climate Crossword #1

Surfrider NYC protesting for a ban on plastic

Interviews | Jan 16 2025

Lisa Salomon at Surfrider Foundation NYC

For people who love this place

Sports Fans, Hikers, Birders, Foodies, Snow Bunnies, Weekend Warriors, Couch Potatoes, You,

The days of the tree-hugger stereotype are over. By making environmentalism and philanthropy accessible, Gen E is creating a new generation of modern environmentalists, and this time, everyone’s invited.

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