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  • There's no place like Earth

Welcome to Modern Environmental­ism

Gen E is the environmental layer that seamlessly fits into your current life. We’re the micro-philanthropy app empowering everyone to support a healthy planet, because ideal conditions on Earth mean ideal conditions in life.

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Earth and clouds
woman swinging on a swing at sunset

For people who love this place

Sports Fans, Foodies, Hikers, Birders, Snow Bunnies, Weekend Warriors, Couch Potatoes, You,
people playing ice hockey outdoors
diving into the water off a boat

The days of the tree-hugger stereotype are over. By making environmentalism and philanthropy accessible, Gen E is creating a new generation of environmentalists, and this time, everyone’s invited.

purchase transactions that round up the change for the planet

We Give, We Live

The simple, tax-deductible way to help our planet
Whether you’re enjoying a morning cup of coffee or a day at the beach, it’s all made possible by a healthy Earth. Pause to let that sink in. Most of us want to help keep this party going, so we’ve built the easiest, most efficient way to do it. The Gen E app automatically rounds up your purchases, and gives the spare change to planet-protecting orgs of your choice. It’s something positive you can do right now, and it won’t break the bank or your lifestyle.
mountains and people loving nature with a newsletter headline overlay

We Give, We Live

Where climate meets culture
We’re serious about making a positive impact on the planet. We’re also serious about living full lives while we’re here. Gen E keeps you updated on all things environmental, pop culture, and lifestyle from our discerning modern environmentalist perspective.
Gen E app screens
Everyday spending, everyday impact

The Gen E app makes it easy to support the aspects of nature that power your lifestyle and keep this place running.

Learn more
Download
Gen E App
Gen E App
Download Gen E App
Gen E App QR

Vetted nonprofits

Sometimes the research is the hardest part. That’s why we’ve done the work for you to curate a list of trusted environmental nonprofits you can choose to support. We use a vetting methodology based on scientific studies, industry-leading charity evaluators, and financial records to make sure we partner with orgs doing the most impactful, innovative, and scalable work.

24

Nonprofit partners and counting…

ocean
Environmental Defense Fund Logo
EDF
The Climate Reality Project Logo
Climate Reality Project
WECAN logo
Women's Earth and Climate Action Network International
Surf Rider Logo
Surfrider Foundation
Mad Logo
Mad Agriculture
Clean Ocean
The Ocean Cleanup
Northease Wilderness Trust Logo
Northeast Wilderness Trust
One Tree Planted Logo
One Tree Planted
5 Gyres
Polar Bear
NRDC
Stand Earth Logo
Stand.earth
One Earth Conservation logo
One Earth Conservation
Coalition for Rainforest Nations
Greenwave logo
Greenwave
Coral Reef Alliance
Billion Oyster Project logo
Billion Oyster Project
CLIMA Fund logo
CLIMA Fund
Honnold Foundation Logo
Honnold Foundation
Indigenous Environmental Network
Broadway Green Alliance
Eden: People+Planet
National Forest Foundation
National Forest Foundation
Rozalia Project
Yosemite Conservancy logo
Yosemite Conservancy
Surfrider NYC logo
Surfrider Foundation NYC
Environmental Defense Fund Logo
EDF
The Climate Reality Project Logo
Climate Reality Project
WECAN logo
Women's Earth and Climate Action Network International
Surf Rider Logo
Surfrider Foundation
Mad Logo
Mad Agriculture
Clean Ocean
The Ocean Cleanup
Northease Wilderness Trust Logo
Northeast Wilderness Trust
One Tree Planted Logo
One Tree Planted
5 Gyres
Polar Bear
NRDC
Stand Earth Logo
Stand.earth
One Earth Conservation logo
One Earth Conservation
Coalition for Rainforest Nations
Greenwave logo
Greenwave
Coral Reef Alliance
Billion Oyster Project logo
Billion Oyster Project
CLIMA Fund logo
CLIMA Fund
Honnold Foundation Logo
Honnold Foundation
Indigenous Environmental Network
Broadway Green Alliance
Eden: People+Planet
National Forest Foundation
National Forest Foundation
Rozalia Project
Yosemite Conservancy logo
Yosemite Conservancy
Surfrider NYC logo
Surfrider Foundation NYC
Impact Areas

Give in your element

Not sure where to start with micro-philanthropy? Take a deep breath and think about what you love most about life on Earth. We’ve made it simple to see how the planet supports your passions. Just pick an element and start giving back.

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Check out past issues

The Climate Roundup

two women giving peace signs at a forest

New Partnership

⚽️ We’re teaming up with Vermont Green FC  to showcase how it looks to be a modern environmentalist. Spoiler alert: it’s doing what you love through an environmental lens.

 

Find out more
https://generationenvironment.com/wp-content/uploads/2024/07/Partnership.webp

Not to brag, but…

Download
Gen E App
Gen E App
Download Gen E App
Gen E App QR