There’s no place like Earth.

Dare to care. We’ll help you.

Welcome To Modern Environmentalism

Micro Philanthropy

Micro Philanthropy

Our core product is designed to do one critical thing well: seamlessly fund environmental work. We zeroed in on nonprofits because they boldly do the most essential, life-supporting work that nobody else will. They protect and fight for the biodiverse life, land, and waters which other parts of society neglects or destroys. And they need funding to keep going, for the benefit of us all. Most of us can afford to give them the cost of a lunch once a month. So let’s go.

Learn more

Newsletter & Journal

Newsletter & Journal

We live and breathe this work by studying, researching, and philosophizing about the climate, biodiversity, and pollution crises, our clean energy future, and the wonders of nature. Plus every other part of our world’s news and pop culture that intersects them. We see life through a discerning environmental lens. Every Sunday we send a newsletter briefing so you can be on point about the state of our planet. We publish essays, musings, and interviews on our Journal.

Newsletter signup

Merch

By popular demand, we thoughtfully create Generation Environment branded merchandise so you can show others what you stand for. We all have the power to influence those around us, and behavioral science tells us that most people underestimate how much others care and are concerned about climate change and environmental issues. We need action, not apathy. Gen E merch clears things up.

Browse the store

We Give, We Live

The simple way to help our planet

Whether you’re enjoying a morning cup of coffee or a day at the beach, it’s all made possible by a healthy Earth. Pause to let that sink in. Most of us want to help keep this party going, so we’ve built the easiest, most efficient way to do it. The Gen E app automatically rounds up your purchases, and gives the spare change to planet-protecting orgs of your choice. It’s something positive you can do right now, and it won’t break the bank or your lifestyle.

Learn about micro-philanthropy

collage of nature and lifestyle of the modern environmentalist

Where climate meets culture

We’re serious about making a positive impact on the planet. We’re also serious about living full lives while we’re here. Gen E keeps you updated on all things environmental, pop culture, and lifestyle from our discerning modern environmentalist perspective.

Newsletter

Journal

Vetted nonprofits

Our vetting process

Sometimes the research is the hardest part. That’s why we’ve done the work for you to curate a list of trusted environmental nonprofits you can choose to support. We use a vetting methodology based on scientific studies, industry-leading charity evaluators, and financial records to make sure we partner with orgs doing the most impactful, innovative, and scalable work.

Our vetting process

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Climate Mental Health Network

Alaska Wilderness League

Soapbox Project

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Climate Mental Health Network

Alaska Wilderness League

Soapbox Project

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Climate Mental Health Network

Alaska Wilderness League

Soapbox Project

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Climate Mental Health Network

Alaska Wilderness League

Soapbox Project

Impact Areas

Give in your element

Not sure where to start with micro-philanthropy? Take a deep breath and think about what you love most about life on Earth. We’ve made it simple to see how the planet supports your passions. Just pick an element and start giving back.