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  • Welcome to Modern Environmentalism 👋

  • Gen E is a round up app to thank and replenish our planet, it's for everyone! 📲

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  • Be the change, give your change 💸

  • A source of truth for people who love this place 🌎

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  • We love Earth and we’re here to help protect and restore her 💚

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© Generation Environment, PBC

There’s no place like Earth
Earth gives us everything. Let’s give her what she needs right now.
Gen E app screens
Round up for our planet

Gen E makes environmental micro-philanthropy accessible to all. What our planet needs most is funding, and our vetted nonprofits are doing the work that matters. Let’s help them help our planet simply by rounding up our purchases. It’s the least we can do for the most feel-good impact.

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purchase transactions that round up the change for the planet

We Give, We Live

The simple way to help our planet
Whether you’re enjoying a morning cup of coffee or a day at the beach, it’s all made possible by a healthy Earth. Pause to let that sink in. Most of us want to help keep this party going, so we’ve built the easiest, most efficient way to do it. The Gen E app automatically rounds up your purchases, and gives the spare change to planet-protecting orgs of your choice. It’s something positive you can do right now, and it won’t break the bank or your lifestyle.
See how it works
mountains and people loving nature with a newsletter headline overlay

We Give, We Live

Where climate meets culture
We’re serious about making a positive impact on the planet. We’re also serious about living full lives while we’re here. Gen E keeps you updated on all things environment, pop culture, and lifestyle from our discerning modern environmentalist perspective.
Newsletter
Journal

Vetted nonprofits

Our vetting process

Sometimes the research is the hardest part. That’s why we’ve done the work for you to curate a list of trusted environmental nonprofits you can choose to support. We use a vetting methodology based on scientific studies, industry-leading charity evaluators, and financial records to make sure we partner with orgs doing the most impactful, innovative, and scalable work.

26

Nonprofit partners and counting…

Our vetting process
ocean
Environmental Defense Fund Logo
EDF
The Climate Reality Project Logo
Climate Reality Project
WECAN logo
Women's Earth and Climate Action Network International
Surf Rider Logo
Surfrider Foundation
Mad Logo
Mad Agriculture
Clean Ocean
The Ocean Cleanup
Northease Wilderness Trust Logo
Northeast Wilderness Trust
One Tree Planted Logo
One Tree Planted
Logo_5Gyres
5 Gyres
Polar Bear
NRDC
Stand Earth Logo
Stand.earth
One Earth Conservation logo
One Earth Conservation
Logo_CfRN
Coalition for Rainforest Nations
Greenwave logo
Greenwave
Logo_CRA
Coral Reef Alliance
Billion Oyster Project logo
Billion Oyster Project
CLIMA Fund logo
CLIMA Fund
Honnold Foundation Logo
Honnold Foundation
Logo_IEN
Indigenous Environmental Network
Logo_BGA
Broadway Green Alliance
Logo_Eden
Eden: People+Planet
National Forest Foundation
National Forest Foundation
Logo_Rozalia
Rozalia Project
Yosemite Conservancy logo
Yosemite Conservancy
Surfrider NYC logo
Surfrider Foundation NYC
The Humane League logo
The Humane League
Environmental Defense Fund Logo
EDF
The Climate Reality Project Logo
Climate Reality Project
WECAN logo
Women's Earth and Climate Action Network International
Surf Rider Logo
Surfrider Foundation
Mad Logo
Mad Agriculture
Clean Ocean
The Ocean Cleanup
Northease Wilderness Trust Logo
Northeast Wilderness Trust
One Tree Planted Logo
One Tree Planted
Logo_5Gyres
5 Gyres
Polar Bear
NRDC
Stand Earth Logo
Stand.earth
One Earth Conservation logo
One Earth Conservation
Logo_CfRN
Coalition for Rainforest Nations
Greenwave logo
Greenwave
Logo_CRA
Coral Reef Alliance
Billion Oyster Project logo
Billion Oyster Project
CLIMA Fund logo
CLIMA Fund
Honnold Foundation Logo
Honnold Foundation
Logo_IEN
Indigenous Environmental Network
Logo_BGA
Broadway Green Alliance
Logo_Eden
Eden: People+Planet
National Forest Foundation
National Forest Foundation
Logo_Rozalia
Rozalia Project
Yosemite Conservancy logo
Yosemite Conservancy
Surfrider NYC logo
Surfrider Foundation NYC
The Humane League logo
The Humane League
Impact Areas

Give in your element

Not sure where to start with micro-philanthropy? Take a deep breath and think about what you love most about life on Earth. We’ve made it simple to see how the planet supports your passions. Just pick an element and start giving back.

cloudy sky
Air
canyon
Land
waves crashing
Water
wolves in the snow
Biodiversity

Not to brag, but…

The New Yorker
The Wall Street Journal Logo
Bloomberg
Forbes
Climate Action Logo
techstars logo
The New Yorker
The Wall Street Journal Logo
Bloomberg
Forbes
Climate Action Logo
techstars logo

Your weekly dose of the latest environmental and pop climate-culture news, served a little spicy. 🔥

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Check out past issues

The Climate Roundup

two women giving peace signs at a forest

Where climate meets culture

Read Journal Articles
edmonton oilers logo
Culture | Jul 05 2024
Is It Time For The Edmonton Oilers To Change Their Name?
Crossword-Hero-scaled (1)
Crosswords | Mar 31 2025
The Climate Crossword #1
Surfrider NYC protesting for a ban on plastic
Interviews | Jan 16 2025
Lisa Salomon at Surfrider Foundation NYC
woman swinging on a swing at sunset

For people who love this place

Sports Fans, Hikers, Birders, Foodies, Snow Bunnies, Weekend Warriors, Couch Potatoes, You,
people playing ice hockey outdoors
diving into the water off a boat

The days of the tree-hugger stereotype are over. By making environmentalism and philanthropy accessible, Gen E is creating a new generation of modern environmentalists, and this time, everyone’s invited.

Download
Gen E App
Gen E App
Download Gen E App
Gen E App QR