There’s no place like Earth.

Give back with the Gen E app.

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Give back.

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Do good, automatically

Gen E rounds up your everyday purchases, turning spare change into a “thank you” for our planet. You choose what to support. We handle the rest. Start today!

Welcome To Modern Environmentalism

Pick what you love.

Pick what you love.

Nature, food, oceans, forests, adventures, community. Whatever inspires you, Gen E connects your change to the top nonprofits and funds protecting it.

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Give your change.

Give your change.

Link your card, turn on roundups, and every purchase supports vetted nonprofits fighting for our planet. Effortless for you, powerful for Earth.

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Feel good.

Feel good.

You’re part of something bigger by backing the orgs that keep this planet thriving. When we each give a little, together we create real change.

Learn more

Vetted nonprofits

Our vetting process

Sometimes the research is the hardest part. That’s why we’ve done the work for you to curate a list of trusted environmental nonprofits you can choose to support. We use a vetting methodology based on scientific studies, industry-leading charity evaluators, and financial records to make sure we partner with orgs doing the most impactful, innovative, and scalable work.

Our vetting process

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

Environmental Defense Fund

Billion Oyster Project

Coral Reef Alliance

Nonprofit partners & counting…

Honnold Foundation

Eden: People+Planet

The Climate Reality Project

One Tree Planted

5 Gyres

Greenwave

One Earth Conservation

Women’s Earth and Climate Action Network International

Indigenous Environmental Network

Stand.earth

Northeast Wilderness Trust

Natural Resources Defence Council

Coalition for Rainforest Nations

Mad Agriculture

Broadway Green Alliance

Surfrider Foundation

National Forest Foundation

The Ocean Cleanup

Rozalia Project

Yosemite Conservancy

Surfrider Foundation NYC

The Humane League

purchase transactions that round up the change for the planet

We Give, We Live

The simple way to help our planet

Whether you’re enjoying a morning cup of coffee or a day at the beach, it’s all made possible by a healthy Earth. Pause to let that sink in. Most of us want to help keep this party going, so we’ve built the easiest, most efficient way to do it. The Gen E app automatically rounds up your purchases, and gives the spare change to planet-protecting orgs of your choice. It’s something positive you can do right now, and it won’t break the bank or your lifestyle.

Learn about micro-philanthropy

Where climate meets culture

We’re serious about making a positive impact on the planet. We’re also serious about living full lives while we’re here. Gen E keeps you updated on all things environmental, pop culture, and lifestyle from our discerning modern environmentalist perspective.

Newsletter

Journal

Not to brag, but…

Impact Areas

Give in your element

Not sure where to start with micro-philanthropy? Take a deep breath and think about what you love most about life on Earth. We’ve made it simple to see how the planet supports your passions. Just pick an element and start giving back.